News
November 21, 2024
NYC English Announces B2C Distribution in Thailand through Collaboration with SE-ED
Salt Lake City — 21 November 2024 — NYC English is pleased to announce a significant step, increasing the availability of its award-winning English language learning software in Thailand. Through its distribution partnership with SE-ED, one of the country’s most reputable bookstore chains, the application is now accessible both online and in SE-ED’s physical stores across the nation. This collaboration expands the reach of NYC English’s cutting-edge language learning tools, providing learners across Thailand with enhanced opportunities to improve their English proficiency.
March 31, 2024
NYC English Announced as ‘Cool Tool’ Language Learning Solution Finalist at the 2024 EdTech Awards
Salt Lake City — 30 March 2024 — NYC English is proud to have been selected as ‘Cool Tool’ Language Learning Solution Finalist at the prestigious EdTech Awards, 2024. The Awards were announced to a worldwide audience of educators, technologists, students, parents, and policymakers interested in building a better future for learners and leaders in the education and workforce sectors.
March 15, 2024
NYC English Appoints Syndacast as its Global Social Media Communications Agency
Salt Lake City — 15 March 2024 — NYC English is thrilled to announce the appointment of Syndacast, a leader in digital marketing solutions, as its Global Social Media Communications Agency. This appointment is in preparation for NYC English’s imminent move into the B2C market, marking a significant milestone in the company's journey.
August 23, 2023
SE-ED Intensive Tutoring Event for TGAT at Ubon Book Fair (12. – 20. Aug)
1,000 NYC English free-trial licenses for students to start their English Learning Journey
Ubon Ratchathani – 12th August, 2023 — Invited by SE-ED Academy NYC English was gratefully able to join the Intensive Tutoring Event for TGAT at the Ubon Book Fair. The seminar took place on the 12th of August in the convention center of Sunee Towers in Ubon Ratchathani.
About 300 high school students in their last school term attended the Tutoring Event as they are currently getting ready to apply for university or their first job. During the event, the students listened to several speeches and presentations concerning university requirements and the best way they can prepare themselves to get into their university of choice.
June 20, 2023
NYC English Version 3.0 Unveiled
Award-winning English learning platform gets design makeover and improved features
Bangkok – 20th June, 2023 — US-based NYC English LLC unveiled a major upgrade to its award-winning English language learning software NYC English 3.0 at a launch event in Bangkok hosted by SE-ED Academy on 20th June 2023, attended by VIP guests from Thailand’s public education sector.
NYC English 3.0 uses videos, technology, and a unique program to teach all 6 skills needed to be confident and fluent in English: speaking, listening comprehension, pronunciation, reading, writing, and grammar, with an emphasis on conversational English.
November 1, 2022
Software 3.0 Beta product in field
September 25, 2022
Software 3.0 pilot tests
August 15, 2022
Inner Circle (PVT) Ltd. Distributor in Sri Lanka
Inner Circle is a leading distribution and marketing company in Sri Lanka
June 1, 2022
Edmoov Educational Consultants appointed as distributor for India and the Gulf
Edmoov is specialised in university admissions in India and abroad with offices in Pune and Dubai. Territories covered are UAE, Sultanate of Oman, Saudi Arabia, Qatar, Bahrain, Egypt, and State of Maharashtra and Gujrat in India.
July 20, 2021
Yefei Jin Appointed Academic Advisor
July 1, 2021
Yeshen Mariono Appointed Director, Sales and Marketing Indonesia
September 28, 2020
China JV Registered
The Foreign Invested Enterprise, Shanghai Dixue Network Technology Co. Ltd., established to distribute NYC English products, and develop 3rd party content on The NYC English platform for distribution in China. NYC English (HK) Ltd. holds 49% and Shanghai Dixue Education and Technology Co. Ltd 51% of Shanghai Dixue Network Technology Co. Ltd.
August 25, 2020
Creative Digital Agency Appointed
Bangkok based international agency, Pimclick Co. Ltd., assigned to drive the digital innovation of products, marketing content and social media.
June 23, 2020
Brand and Corporate Communications Strategy Company Appointed
Brandstorm Asia (a division of Creative Direction Asia Ltd) assigned to advise on brand communications strategies and product upgrades.
June 17, 2020
Software Program becomes available in China
Permit to operate the website in China granted with Internet Content Provider (ICP) No. 20018405. Site uploaded onto TenCent Cloud.
June 17, 2020
China Government ICP Licence Approved
Issued by the Chinese Ministry of Industry and Information Technology (MIIT), the licence permits China-based websites to operate in China.
November 13, 2019
SanJae Educational Resources, Inc. appointed American distributor
October 1, 2019
Sasbadi Holdings Berhad appointed as distributor in Malaysia
Sadbadi is a Malaysian-listed company and has grown over the years from producing quality educational books and materials to a leading education solutions provider.
August 15, 2019
SE-ED (SE-Education PLC) appointed as a distributor in Thailand.
SE-ED is a major distributor to schools and universities throughout Thailand and has over 300 book stores, as well learning centers.
April 18, 2018
NYC English (HK) Ltd incorporated
The Hong Kong based subsidiary formed to handle international operations.
NYC English named best educational software by ComputED Gazette 2017
Learning to speak English as a second language is hard. English breaks its own rules, can never seem to decide how to pronounce words that should sound similar but don’t (think of words that end in ough–enough, slough, dough, bough, cough, etc.), and changes drastically depending on locale (Jamaica, Australia, Yorkshire, Brooklyn…).
Trying to design a method of teaching English to students for whom English is not their native language has been the subject of much research and discussion among experts and educators alike. Many computer-based and Internet-based efforts have been impressive but, perhaps, none more so than NYC English. New to the field (and to the BESSIES, where it won High School ESL/ELL Website for 2017), NYC English brings a definitive 21st Century approach to teaching ELL/ESL.
NYC English consists of three levels: Beginning, Intermediate, and Advanced, and each level offers 30 contemporary life themes. The themes are divided into sub-units and begin with a young mentor who introduces each topic and encourages active participation. Writing prompts are added as students advance to higher levels, and all student work is recorded and displayed in both student and teacher dashboards.
While similar to other English language learning programs, the differences are startling: High-definition seamless videos, sleek graphics, high-quality sound, and a clean user-friendly interface are the most obvious. NYC English provides many opportunities for students to practice targeted words and phrases – key vocabulary; line-by-line reading, which can instantly be translated into the learner’s native language (currently ten languages are offered with six more coming soon); and analysis of pronunciation after recording and playback. NYC English can be used on any device, at any time.
The goal of NYC English is to accelerate learning of conversational English and we believe that, as the designers add to and refine the program, it will truly do just that. We look forward to seeing what the staff at NYC English can accomplish in the future.
Product Launch Timeline
Educational Software product development
2015
Launch of beta product
2017
Initial Software App release
2018
Software App 2.0
2019
Software App 3.0 upgrade
2022
Software App 3.0 Launch
2023
ANYTIME • ANYWHERE • ANY DEVICE